EFG Hermes Securities Brokerage is the region’s largest and leading Securities brokerage house. Our direct presence in Egypt, the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Lebanon, Jordan, Syria and Qatar allows us to provide an unparalleled diversity of products and services to institutional, broker-dealer, fund manager and high-net-worth and retail clients. We also trade in three other regional markets indirectly: Morocco, Bahrain, and Palestine.
Securities Brokerage led Arab markets overall in 2010, as the top brokerage house in Egypt with a market share of 13.9% and the top brokerage house overall in the UAE. Securities Brokerage also took the second place ranking for Kuwait with a market share of 15.06% and third place in Oman, while posting strong market share performances in Qatar, with 6.18%, and Bahrain, 6.12%. In Saudi Arabia, EFG Hermes was ranked in third place among independent brokers in the Kingdom.
The close of 2010 also saw Securities Brokerage achieve significant progress in Jordan following its direct market entry through the acquisition of Tadawol, a local Jordanian brokerage house. In just under six months, EFG Hermes jumped 35 places in the rankings, from the 50th spot to 15th in December, while closing the fourth quarter at number 21 overall with a 1.75 percent market share.
In recognition of individual needs, EFG Hermes was the first regional broker to offer a full-fledged retail brokerage strategy with EFG Hermes Phone for brokerage execution and launched an online trading platform for Egypt, UAE, KSA and Oman. With both English and Arabic interface, EFG Hermes Online allows round the clock access to stock and cash positions, transaction history and statements, whether transactions have been executed online or via EFG Hermes Phone. “Online” has quickly grown to the number one online business in Egypt and is growing quickly in other markets. In addition, we have built the largest regional branch network with 11 branches covering Egypt’s different governorates and continue to expand to increase the convenience of trading with us.